Choose Prep to help attract and retain conscious consumers

According to YouGov, 76% of UK consumers consider themselves to be Conscious Consumers.

Conscious consumers make informed choices about the food they eat and the products they buy, carefully considering social, environmental, and economic impacts.

They support positive change by buying products and brands which have been produced ethically, with care for people, animals, and the planet.

And there is now strong evidence to suggest that conscious consumers are prepared to pay more in venues, and on products, with strong sustainability credentials – which includes frying oils.

Choosing a high-performance frying oil such as Prep, is a quick win if you’re aiming to appeal to conscious consumers. It makes great business sense too!

Protect your bottom line while supporting responsibly sourced oils

Prep long life frying oils last longer than standard extended life frying oil* - up to three times, in fact. So, if you look after it carefully using our simple oil management techniques, you could reduce your costs, waste and carbon footprint. It really is a win, win win!

Though you'll produce far less packaging waste if you switch to Prep, it's good to know that it can be recycled. Look at our range and product pages to find out more.

Prep packaging is also regularly reviewed, as part of our plastics reduction strategy, to see whether we could use less plastic, use more recycled plastic or make the plastic we use easier to recycle.

This resulted recently in our finding a way to use 11g less plastic in our Prep ZT and Prep Ultra 15 litre tubs.

*Typical values verified against laboratory OSI tests at 120℃ to bring oil to discard point. Source AAK International.

We’re proud to supply sustainable palm oil

Palm oil is 10 times more productive per hectare than any other oil crop. So, using palm oil that has been produced sustainably is a positive thing you can do for the environment. All the palm oil used in Prep high performance frying oils is Roundtable on Sustainable Palm Oil (RSPO) certified.

Lastly, our oils have been responsibly produced. Prep is produced by AAK, the global oils and fats business which has sustainability written into its DNA. We believe in sustainable growth, based on the ten principles of the UN Global Compact, the UN’s Sustainable Development Goals, and our own House of Sustainability. You can therefore be confident that Prep has been produced with care for people and the planet.