Your browser is unsupported and may have security vulnerabilities! Upgrade to a newer browser to experience this site in all it's glory.
Skip to main content
Pub sector

Caterers are under growing pressure to meet the demands of diners with a wide range of dietary requirements, from gluten-free to plant-based. In addition, they are expected to cater for multiple day-parts as busier lifestyles mean consumers are dining out around the clock.

As menus grow, so have customer expectations. Premiumisation is a key trend with high-quality food and drink ingredients a must. Outlets are constantly innovating, coming up with new menu items to pique interest amongst diners. Convenience is also key, as busy lifestyles demand quicker speed of service.

Our solutions:

Whirl’s ready-made liquid butter alternatives fits the bill for pubs, restaurants, and hotels. Easy-to-use, and with the rich flavour of real butter, our alternatives can be used right across the menu – from breakfast, lunch, and mains to desserts.

Whirl alternatives are convenient, cost-effective, multi-functional alternatives to traditional dairy-based butter – making them must-have ingredients for all sectors.

Our butter alternative can be used to replace butter, margarine and vegetable oils right across your menu. Use it to grill, shallow fry, roast, glaze and as an ingredient. It can also be used on panini grills to prevent sticking and give a golden finish.

Whirl is ambient, has a long shelf life and is fully liquid so it can easily be poured straight from the bottle, with no need to melt or clarify. Our vegan butter alternatives are also healthier than butter too, as they contain 65% less saturated fat.

Menu ideas:

Across your breakfast menu, Whirl butter alternative can be used instead of butter, saving time and cost whilst still delivering a rich buttery taste. Use it in scrambled eggs, hollandaise sauce, breakfast paninis and pancakes, and to sauté mushrooms.

Brush Garlic & Herb Whirl on dough balls to create a tasty starter or side dish. Add it to a frying pan to sear scallops or prawns. Stir it into a basic white sauce to create a creamy garlic dish. Glaze skewers of chicken and vegetables, steak or seabass before grilling to add flavour.

Check out our recipes and inspiration pages!

Make sure you see how easy it is to use Whirl by visiting our video demos page!

Food quality and taste is in the top three reasons for consumers selecting a pub restaurant venue.
Source: Lumina Pub Market Report 2020
The Pub market is expected to grow by 104% in 2021.
Source: Lumina Pub Market Report 2020
Already registered? Click here to Log In.
AAK Foodservice and our brands' resources

This resources section contains a wide range of additional information for our wholesaler customers about all of our AAK Foodservice brands including: Lion, Whirl, Prep, Uncle John’s, AVR60, Prep Premium, Cuisine Naturelle and Rowallan.

If you would like access to pack shots, marketing materials, brochures and advertisements, please sign in or create an account.