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Pub sector

Caterers are under growing pressure to meet the demands of diners with a wide range of dietary requirements, from gluten-free to plant-based. In addition, they are expected to cater for multiple day-parts as busier lifestyles mean consumers are dining out around the clock.

As menus grow, so have customer expectations. Premiumisation is a key trend with high-quality food and drink ingredients a must. Outlets are constantly innovating, coming up with new menu items to pique interest amongst diners. Convenience is also key, as busy lifestyles demand quicker speed of service.

Our solutions:

Whirl’s ready-made butter and cream alternatives fit the bill for pubs, restaurants and hotels. Easy-to-use, and with the rich flavour of real butter and cream, our alternatives can be used right across the menu – from breakfast, lunch and mains, to desserts and drinks.

Whirl alternatives are convenient, cost-effective, multi-functional alternatives to traditional dairy-based butter and cream – making them must-have ingredients.

Our butter alternative can be used to replace butter, margarine and vegetables oils right across your menu. Use it to grill, shallow fry, roast, glaze and as an ingredient. It can also be used on panini grills to prevent sticking and give a golden finish.

Whirl is ambient, has a long shelf life and is fully liquid so it can easily be poured straight from the bottle, with no need to melt or clarify. Our butter alternatives are also healthier than butter too, as they contain 65% less saturated fat.

Our cream alternatives are dairy-free and suitable for vegans. They can be used hot, cold and even frozen to create tasty dishes and drinks, and can be whipped or aerated in a cream whipper, or poured as a direct cream replacement.

Menu ideas:

Across your breakfast menu, Whirl butter alternative can be used instead of butter, saving time and cost whilst still delivering a rich buttery taste. Use it in scrambled eggs, hollandaise sauce, breakfast paninis and pancakes, and to sauté mushrooms.

Use Whirl Cooking Cream Alternative in creamy pasta sauces, curries and pie fillings, just as you’d use dairy cream, for a luscious touch of dairy-free decadence.

Brush Garlic & Herb Whirl on dough balls to create a tasty starter or side dish. Add it to a frying pan to sear scallops or prawns. Stir it into a basic white sauce to create a creamy garlic dish. Glaze skewers of chicken and vegetables, steak or seabass before grilling to add flavour.

Delivering tasty desserts, Sweetened Whipping Cream Alternative can be used to top sundaes, cakes, crumbles, waffles, crepes and pancakes. It can be used across your drinks menu too. Add to freak shakes or indulgent hot chocolates, or smoothly pour over the back of a spoon into a dairy-free coffee.

Check out our recipes and inspiration pages!

Food quality and taste is in the top three reasons for consumers selecting a pub restaurant venue.
Source: Lumina Pub Market Report 2020
The Pub market is expected to grow by 104% in 2021.
Source: Lumina Pub Market Report 2020
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AAK Foodservice and our brands' resources

This resources section contains a wide range of additional information for our wholesaler customers about all of our AAK Foodservice brands including: Lion, Whirl, Prep, Uncle John’s, AVR60, Prep Premium, Cuisine Naturelle and Rowallan.

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