Embrace the trend of Diversified Dining with Whirl

Welcome to the era of flexible dining – where bold flavour combinations and innovative culinary techniques are reshaping our food experiences. In our latest report, Diversified Dining, we dive into how food businesses can take advantage of this growing trend by offering inventive pairings and all-day meal options – and how Whirl butter alternatives can support this shift.

Jennifer Handley, Brand Manager at Whirl, comments:

“The new Diversified Dining Foodservice Digest explores how evolving dining trends are reshaping menus and opening up new opportunities for operators. Consumers are moving away from rigid mealtime traditions, craving flexible, flavour-packed dishes that bring both comfort and creativity.

“With Whirl butter alternatives, chefs can easily reinvent classic dishes, offering indulgent flavours with added versatility, consistency and convenience. From all-day breakfasts to modern twists on pub favourites, Whirl helps operators stay ahead of the trend. We’re excited to see how businesses use these insights to innovate.”

Here are some of the Digest’s key themes …

Choice without limits

With the rise of anytime dining, consumers now expect to indulge in their favourite meals on their own terms. Breakfast doesn’t have to be confined to the morning hours – by offering all-day menus, businesses can cater to changing routines and create menus that satisfy diverse cravings throughout the day.

Menu idea: Puddings don’t need to be enjoyed at the table. Offer classic such as rich sticky toffee pudding, treacle tart and humble crumble, all made with Original Whirl, in a portable pot or box for indulgence on the go.

A fresh spin on comfort food

Today’s food lovers are seeking new and exciting experiences, but they still hold a special place for nostalgic favourites. The most successful menus blend the best of both worlds – timeless tastes with inventive modern twists. Give beloved comfort foods a contemporary upgrade for a unique take on the classics.

Menu idea: Transform a chocolate tart, with pastry made using Whirl, into a treat packed with heat by adding a dash of Lion’s Very Hot Chilli Sauce into the filling.

Fusion dining: Where bold flavours meet

Today’s diners are more adventurous than ever, embracing unexpected combinations of sweet, savoury and globally inspired flavours. Fusion dishes are taking over menus, and the rise of small plates allows customers to explore multiple tastes in a single meal. By adopting flexible dining and daring flavour pairings, operators can keep diners excited and satisfied.

Menu idea: Serve a mini chicken kiev as a small plate menu item, filled with delicious, buttery Garlic & Herb Whirl.

Download now for menu inspiration.