Innovating tradition: Nostalgic flavours with a modern, sustainable twist

The food trend of ‘newstalgia’ is making waves in 2025, bringing nostalgic favourites back to life with bold, modern innovations. From regional British classics to beloved childhood dishes, traditional comfort food is being reimagined with high-quality, sustainable ingredients and plant-based alternatives.

Whirl’s versatile butter alternative makes it easy to create golden, flaky vegan pastry for pies that tick every box – flavour, nostalgia and sustainability. Whether it’s a steak (or ‘fake’) and ale pie or a hearty apple crumble, you can craft comforting dishes that appeal to every diner, from flexitarians to vegans.

Rediscover the flavours of the past while leading the way into the future with Whirl.

Explore the full trend in our latest insight paper.