Revitalise British comfort food with healthy, sustainable and indulgent ingredients
15th January 2025
The dawn of 2025 sees “Newstalgia” continuing to capture hearts and taste buds. This evocative food trend revives classic British comfort food with a modern twist, focusing on health, sustainability, and indulgence.
Our newest mini insight paper, Tradition Meets Nutrition, explores how consumers are willing to invest in premium-quality, high-end takes on traditional dishes, reflecting a shift towards prioritising health and provenance over cost.
According to Lumina Intelligence, quality has now overtaken value as a leading factor in food choices, with diners seeking a balance between nostalgia and innovation.
Our new insight paper provides inspiration and guidance on bringing this trend to life using products from our brands, including Lion sauces, Whirl butter alternatives, and Prep high-performance frying oils.
At its core, Newstalgia is about taking timeless favourites and giving them a fresh perspective. Classic dishes are being revitalised with healthier ingredient swaps and cooking techniques, eco-conscious approaches and bold new global flavours.
Regional favourites are making a comeback with a sustainable, high-quality twist. From pies filled with plant-based proteins to gourmet Tex-Mex tacos, chefs are reinterpreting comforting classics with a focus on health-conscious and adventurous dining.
The traditional British chippy tea becomes lighter and crisper with air frying, premium with wild-caught fish, and sophisticated with bold flavour fusions – such as French Polynesia Tartare Sauce.
Flexitarian Feasting will gain momentum in 2025. The humble pie gets a makeover with plant-based pastry and innovative fillings, such as vegan Steak and Ale or BBQ Pulled Jackfruit.
Newstalgia invites diners to rediscover cherished meals, updated for modern tastes and values. Whether it’s adding sustainable proteins, experimenting with plant-based alternatives, or enhancing flavours with globally inspired sauces, this trend is reshaping how we connect with the food we love.
Download now to learn more.
