Download the Tradition Meets Nutrition AAK Foodservice Digest

New year, ‘newstalgia’! In 2025, this trend blends nostalgia with innovation, offering a health-conscious twist on British comfort food.

Consumers are seeking premium-quality reinventions of classic dishes that are indulgent, sustainable and packed with modern flavours. From flexitarian-friendly options to upgraded classics like vegan apple crumble or the sustainable ‘both burger’, this movement is transforming tradition.

With a focus on healthier, high-quality ingredients and sustainable practices, diners are savouring the flavours of their childhood with a future-forward twist. Explore how to elevate your menu with these creative ideas.

Download the full insight paper now to learn more!