Breaking tradition (and the rules) with Diversified Dining
5th March 2025
As dining habits continue to evolve, traditional mealtimes are becoming a thing of the past. Consumers now want the freedom to enjoy their favourite flavours whenever they crave them.
Enter the era of flexible fusions, where bold flavour combinations and creative twists redefine the way we eat. Our latest insight paper, Diversified Dining, explores how operators can tap into this growing trend by embracing innovative pairings and all-day dining concepts.
Gone are the days of sticking to predictable dishes. Diners want menus that offer endless possibilities, allowing them to explore new tastes and formats. Variety is key to keeping menus fresh, exciting, and soul-satisfying.
Rachel Neale, Global Marketing Director at AAK Foodservice, comments:
"Our new Diversified Dining Foodservice Digest showcases how evolving dining habits are creating exciting opportunities for operators. With consumers embracing flexible eating and bold flavour combinations, now is the time to innovate.
“From reimagining classics with Whirl butter alternatives to exploring fusion flavours with Lion sauces or perfecting all-day dining with Prep high-performance frying oils, the right ingredients can help bring these trends to life. We’re looking forward to seeing how businesses use these insights to diversify their menus.”
Here are some of the Digest’s key themes …
Any way, anytime …
The rise of anytime dining shows consumers want the flexibility to enjoy their favourite foods whenever they choose. Breakfast isn’t just for mornings anymore! By offering all-day options, operators can cater to changing lifestyles and create menus that fit every craving.
Classics - reimagined
Diners are looking for fresh experiences, and menus that blend nostalgia with modern creativity are leading the way. Nostalgic flavours remain a powerful draw, but diners are looking for new and exciting twists on the classics they love. Bring a fresh approach to familiar favourites, blending comfort with innovation.
Where flavours collide
Diners are becoming more adventurous, seeking bold, unexpected pairings that blend sweet and savoury, and global influences. Fusion flavours are transforming menus. Beyond ‘swavoury’, consumers are embracing mini versions and small plates that allow them to mix and match cuisines in one sitting. By embracing flexible dining and bold flavour combinations, operators can give diners the variety they crave.
Now is the time to break tradition, experiment with fusion flavours and diversify your menu – and products from our brands, including Lion sauces, Whirl butter alternatives and Prep high-performance frying oils, can help you deliver.
Download now to discover more.
