Ignite your taste buds – explore the wonderful world of Piri Piri with Lion’s hot sauces
5th February 2024
The surging demand for bold and flavourful cuisine is causing the hot sauce market to soar to new heights - thanks to the rise in food tourism and the ever-growing popularity in global flavours.
Hot sauces are definitely having a moment. Supermarket Waitrose recorded a 55% jump in hot sauce sales in 2023, while there’s now hot sauce festivals and high-fashion hot sauces, and social media is also fuelling the trend – with TikTok shops selling hot sauces of all kinds.
Hot sauces are defined by the chillies they use, with different regions around the globe creating delicious sauces from their local varieties of chillies. Today, high demand for global flavours has seen all different kinds of hot sauces enter the UK market, but one of the most popular has been Piri Piri.
Piri Piri is believed to have been created by Portuguese explorers in Mozambique in the 15th century. After discovering the African bird's eye chilli pepper, they created a marinade with ingredients including garlic, red wine vinegar, paprika, and other European ingredients – from this, Piri Piri was made.
Since then, Piri Piri has been a popular choice of hot sauce to accompany different dishes, with the most popular recipe being grilled chicken. Global restaurant chain Nando’s have taken the Piri Piri market to new heights – with over 1,200 outlets in 30 countries.
With the hot sauce market projected to grow from $3.09 billion in 2023 to $5.09 billion by 2030, with a CARG increase of 7.42%, this trend is not cooling down anytime soon!
With the Piri Piri trend in mind, Lion has developed a range of delicious Piri Piri hot sauces – with a punchy Garlic Piri Piri sauce brand new for 2023 – as well as new and improved Hot Piri Piri, Medium Piri and Lemon and Herb Piri Piri recipes – meaning there’s a sauce for every pallet!
This alongside our delicious range of hot sauces from across the world – including a delicious Habanero hot sauce, Asian Ginger, Garlic & Chilli Sticky Sauce, Lion Thai Honey Sticky Sauce and Lion Thai Sweet Chilli Sauce.
There’s also a Very Hot Chilli Sauce for those who really like things fiery! View the whole range here.
If you’d like to find out more about our range, find out who stocks Lion or request a free sample, contact us here. Stay tuned for more range development, coming in 2024, and why not check out our new Cooking Sauces category development - just launched!
To take a look at our delicious recipe inspiration, click here.
