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The Art of Good Food

In our latest Insight Paper, The Art of Good Food, we reveal the hottest trends shaping the foodservice landscape right now..

Art of good food


  • Health is a key trend, with 47% of consumers reducing their fat intake, and a 50% rise in lower-calorie options on menus……
  • however this isn’t hampering a strong desire among consumers for sweet treats too!
  • Meat-free is still mainstream, with a 54.8% rise in vegan dishes on menus year on year.
  • Breakfast is a growing sector, with a 6% increase year on year
  • Feeding the FOMO generation: How menus must be all things to all people, both online and offline


Creating great food is a craft. And, just as an artisan seeks out the finest materials, great chefs choose exceptional ingredients.

Today’s mindful consumers care about what goes into their food and look for:

  • Provenance
  • Craft
  • Authenticity

It’s about the ingredients, the aesthetics, the craft and creativity. Good food today demands healthiness, mindfulness, sustainability and ethics.

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AAK Foodservice and our brands' resources

This resources section contains a wide range of additional information for our wholesaler customers about all of our AAK Foodservice brands including: Lion, Whirl, Prep, Uncle John’s, AVR60, Prep Premium, Cuisine Naturelle and Rowallan.

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