Your browser is unsupported and may have security vulnerabilities! Upgrade to a newer browser to experience this site in all it's glory.
Skip to main content

Mindful Menus

Consumer behaviour is changing rapidly, fuelled by better awareness of the impact of diet on health, energy, weight and appearance, as well as on our environment.

A fast-growing majority of adults in the UK (75%) are now keen to eat healthily,1 with 35% eating more healthily than 12 months ago*. In addition, a record 1 in 7 people in the UK now belongs to a gym, with the number of gyms hitting an all-time high of 7,000, while a leading weight-loss organisation gained a million new members in the space of a year.

Mindful menus

Meanwhile, the health-conscious approach to food is also shaping consumer attitudes to meat, especially processed products. Vegetarianism/veganism is the number one factor impacting the eating out market, with 1 in 8 people following a meat-free diet.


According to TFP’s Food & Beverage Trends 2019-2020 report, pressures on agriculture and typical farming practices are also growing due to environmental and ethical concerns. This means it’s now no longer an option for foodservice outlets not to factor this into their menus.

*Source: Food Strategy Forum debrief - Top of Mind Report by MCA & HIM (2019)

Already registered? Click here to Log In.
AAK Foodservice and our brands' resources

This resources section contains a wide range of additional information for our wholesaler customers about all of our AAK Foodservice brands including: Lion, Whirl, Prep, Uncle John’s, AVR60, Prep Premium, Cuisine Naturelle and Rowallan.

If you would like access to pack shots, marketing materials, brochures and advertisements, please sign in or create an account.