As the world becomes increasingly international, and consumers become ever-more open-minded to trying something new, the pressure is on to keep up with the trends and stay ahead of the culinary curve.
THE GLOBAL LARDER: A WORLD OF CHOICE
Menus are more international than ever. Diners want to be in control of what they eat, and when – and this means a dizzying choice of cuisines from around the world.
What’s behind the trend?
- Foreign travel broadens the palate, creating a yearning for more back home
- Staycation holidays – instead of foreign jaunts – heighten the longing for exotic street food
Either way – now customers want global cuisine to come to them!
Multi-cuisine restaurants meet the desire for spontaneous choice – from Pan-Asian to Mexican, a world tour on one menu.