Your diners are looking for new and exciting flavours this summer. In a survey* carried out for our latest edition of the AAK Foodservice Digest, Exploring global foods and flavours, almost 80% of the UK diners we surveyed said they were either ‘likely’ or ‘very likely’ to try new cuisines when eating out. So now is the perfect time to bring something new to the table!
Our research has taken us around the world, and we’ve discovered the hottest new trends diners are keen to explore - including Caribbean, Mexican, Greek, Korean, Chinese, Indian and Thai.
By offering an exciting array of on-trend world flavours with Lion’s versatile range, you’re meeting customer demand for something new and exciting. This will help you achieve both return custom and increased spend - meaning more diners and more profit, all year round.
Lion products are trend-driven, premium quality and versatile sauces, dressings, condiments and more designed to compliment menus of all kinds - read on to find out how we can help you elevate your plate this summer, and drive diner demand for your dishes.
Hot sauce supremacy
Diner demand for hot sauces keeps heating up. In our survey, we asked consumers how much they enjoyed eating hot and spicy foods, and over half of our UK respondents answered either ‘a lot’ or ‘a great deal’.
The hot sauce trend has been driven by Gen Z and social media - by apps like Tik Tok, and viral videos like the Hot Ones celebrity challenge, but people of all ages and backgrounds are now more familiar with spicy condiments. Now more and more people than ever before are trying hot sauces - and one of the most popular varieties is Piri Piri.
Driven largely by the popularity of Piri Piri chicken, the flavour is now everywhere - including in our amazingly spicy, tangy, tasty range of Lion Piri Piri sauces - including Lemon and Herb, Medium, Original, Hot and Garlic varieties.
Barbecue rediscovered
According to our recent research, almost 70% of UK diners enjoy eating barbecue dishes either a lot or a great deal, which is great news!
Though the barbecue trend is not new, it’s not going anywhere - and many chefs are innovating with new barbecue flavour combinations and barbecue fusion dishes to create delicious new ideas.
Barbecue’s true strength is in its versatility – from mild and sweet to rich and spicy – and the fact that it is a great accompaniment to any number of proteins – which means it’s a crowd-pleasing addition to any menu.
Lion’s range of smoky, sweet barbecue sauces includes every flavour you need - from Korean to Maple and Bourbon Tennessee - meaning your diners will be spoilt for choice. Regional sauces are very on-trend right now - why not discover a new BBQ flavour today?
Elevated global flavours
Salads, sandwiches, burgers and wraps - these humble heroes don’t need to be shy on your menu. In fact, they can be the star of the show.
One easy way to make your menu stand out in a crowd is by innovative use of flavour. As we’ve already mentioned, diners are more adventurous when eating out, and will keep coming back to operators who offer something unique.
With Lion’s range of globally inspired sauces, there’s no limit to your creativity. With flavours from across all four corners of the globe, you can add something new to your menu with Lion Sauces - whether that’s something inspired by Asian streetfood, or the flavours of the Deep South.
*We surveyed 200 diners from the UK via Survey Monkey. We collated answers from respondents of different sexes, ages and household incomes to help us with this research.
